Cannabis Branding & Identity
Positioning, naming, visual identity, and brand systems for operators who want to compete on equity — not just price and promotion.
What's actually broken.
Most cannabis brands look like they were designed in 2014 by a cousin. Stock leaves. Purple gradients. Comic Sans on dispensary signage. You can't charge a premium with amateur equity.
The deliverables.
Positioning + naming
Market map, competitive audit, positioning statement, naming workshops, and trademark-safe shortlists.
Visual identity
Logo system, typography, color, illustration, motion principles — all compliant with state packaging rules.
Brand system
Full guideline doc, Figma library, packaging templates, and social templates your team can actually use.
Photography direction
Art direction, shot lists, and on-set supervision for product, lifestyle, and dispensary environmentals.
The 90-day path.
Discovery & Positioning
Stakeholder interviews, competitive audit, market mapping, positioning statement, naming exploration.
Visual Identity
Three directions presented. Logo, typography, color, illustration style. Refined to one system.
Brand System Build
Figma component library, packaging templates, social templates, brand guideline document.
Activation & Handoff
Packaging production files, signage specs, team training, photography direction for first shoot.
You can't charge a premium with an amateur brand. We build equity people pay more for.
From $999 / mo
Questions worth asking.
Do you design packaging?
We design the brand system and packaging templates. For production-ready packaging with dielines and compliance panels, we work with our print production partners.
Can you help with naming and trademarks?
We run naming workshops and deliver trademark-safe shortlists. We partner with cannabis IP attorneys for formal trademark searches and filings.
What if we already have a logo but need everything else?
Common. We audit what you have, decide what to keep, and build the system around it. Not every brand needs a full rebrand.
How do you handle state-specific packaging rules?
Every state has different symbol requirements, font sizes, and claims restrictions. We design templates that accommodate the strictest market, then adapt per state.