SERVICE / LIFECYCLE

Cannabis Email & SMS Marketing

Klaviyo, Alpine IQ, Sprout, and Happy Cabbage for cannabis operators. Lifecycle flows, segmentation, deliverability, and compliance across every carrier and state.

STARTINGFrom $999 / mo
FLOWS LIVE3-4 weeks
REVENUE TARGET25-35% of total
MARKETS18 states

What's actually broken.

Mailchimp will delete your list. Carriers will block your SMS. Then the vendor blames you. We build on the stacks that actually work for cannabis — and keep them compliant.

The deliverables.

Platform migration

Off Mailchimp/Constant Contact and onto Alpine IQ, Sprout, or Klaviyo (hemp-only). Zero list loss.

Lifecycle flows

Welcome, browse-abandon, cart-abandon, winback, birthday, VIP, referral. Revenue-attributed end-to-end.

Segmentation

RFM, category affinity, store-level geo, strain preference. Not just "all customers."

Deliverability

SPF, DKIM, DMARC, carrier compliance, 10DLC registration, TCPA workflow. Inbox hit rate matters.

The 90-day path.

WEEKS 1–2

Audit & Migration

Current platform audit, list health check, platform selection, migration plan. If moving platforms, migration starts here.

WEEKS 3–4

Flow Architecture

Welcome, abandon, winback, and VIP flows designed, copywritten, and built. Deliverability infrastructure configured.

WEEKS 5–8

Segmentation & Launch

RFM segments built. First campaign sends. Flow triggers activated. Revenue attribution connected to POS.

WEEKS 9–12

Optimize & Scale

A/B test results in. Underperforming flows rebuilt. SMS layer added if not already live. Target: 25-30% of attributed revenue.

04 / Position

25-35% of your revenue should come from email and SMS. If you're below that, you're leaving money on the table.

From $999 / mo

Three-month minimum. Month-to-month after. Scoped per engagement.

Questions worth asking.

Why can't I just use Mailchimp?

Mailchimp's terms of service prohibit cannabis content. They will delete your account and your list without warning. We've migrated dozens of operators off Mailchimp after this happened.

Is SMS legal for cannabis?

Yes, with proper compliance: age verification, opt-in consent, 10DLC registration, TCPA compliance, and state-specific content restrictions. We handle all of it.

What revenue share should email/SMS drive?

For dispensaries, 25-35% of total revenue should come from email and SMS combined. If you're below 15%, you're leaving money on the table.

Do you write the emails too?

Yes. Strategy, copy, design, build, and optimization — all in-house.

07 / Next

Ready to grow? Let's build your plan.