Compliance Caught 11 Violations, Saved a $2.1M Campaign — Florida Medical
Flagged 11 violations before launch. Saved $2.1M campaign and a license from suspension.
Read case →CASE STUDY / MULTI-STATE DISPENSARY / SEO
14× Non-Branded Organic for an 11-Store Midwest Chain
11-store chain. 14× non-branded organic. $2.1M attributed revenue. Zero manual actions.
01 / Result
The ledger.
+1,340%
NON-BRANDED ORGANIC SESSIONS
+$2.1M
ATTRIBUTED REVENUE
11 mo
ELAPSED
0
MANUAL ACTIONS
22 mo
TENURE AND COUNTING
02 / Situation
Where they were.
Eleven storefronts across Illinois, Michigan, and Missouri. Template location pages with zip codes swapped. Broken Dutchie menu sync. No schema. Previous agency had bought 2,400 toxic backlinks. Manual action on one store, the rest trending down. 90 days from board firing marketing entirely.
03 / What we did
The work.
Technical + link audit
Ahrefs toxic domain audit, disavow file for 2,400 domains, manual action reconsideration request filed with documented remediation.
Rebuilt 11 location pages
Unique trade-area copy, GBP sync, review velocity systems, LocalBusiness and Product schema deployed.
Menu API rewire
Server-side Dutchie integration to eliminate duplicate content penalties across the footprint.
Content engine
12 pillar pieces/month on non-branded category intent. Digital PR earned placements in state business outlets, MJBizDaily, Green Market Report.
04 / Result
What changed.
Non-branded organic sessions: 4,100/mo → 58,900/mo in 11 months. Attributed revenue: $2.1M via GA4 + Dutchie POS match. Manual action lifted at month 3. Zero further actions. Local pack placement in all 11 trade areas within 90 days.
05 / Client
"They fixed what two previous agencies broke. And they didn't need a deck to do it."
— VP Marketing
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