Compliance Caught 11 Violations, Saved a $2.1M Campaign — Florida Medical
Flagged 11 violations before launch. Saved $2.1M campaign and a license from suspension.
Read case →CASE STUDY / CULTIVATOR & FLOWER BRAND / BRAND + PR
From Invisible to Category Authority — East Coast Flower Brand
Zero brand searches to 18,400/month. Three state expansions funded on earned coverage alone.
01 / Result
The ledger.
+18,400
MONTHLY BRAND SEARCHES
41
EARNED PLACEMENTS
4×
RETAIL BUYER MEETINGS
+$4.8M
PIPELINE INFLUENCED
9 mo
ELAPSED
02 / Situation
Where they were.
A premium flower cultivator with a good product and no voice. Retail buyers had never heard of them. Trade press had never covered them. They were losing shelf space to operators with weaker product but louder stories.
03 / What we did
The work.
Positioning + narrative
Founder story, cultivation philosophy, and category POV turned into pitch-ready angles.
Trade + mainstream pitching
MJBizDaily feature, Green Market Report profile, Forbes mention, three state business outlets.
Digital PR for SEO
Data studies on regional strain preferences earned DR60+ backlinks across trade and mainstream.
Operator authority content
Founder LinkedIn, ghostwritten op-eds, and speaking placements at two category conferences.
04 / Result
What changed.
Brand searches went from 0 to 18,400/month in 9 months. 41 earned media placements. Three state expansion rounds funded off inbound buyer interest. Retail buyer meetings grew 4×.
05 / Client
"We stopped chasing buyers. Buyers started calling us."
— Founder
More cases.
B2B Portal Drove 47% More Wholesale Orders — Oregon Cultivator
Replaced a PDF catalog with a B2B operator portal. 47% more wholesale orders.
Read case →CRO Lifted Cart Conversion 38% — Michigan Dispensary
38% lift on cart conversion. $620k incremental annual revenue. No traffic increase.
Read case →