CASE STUDY / NY DISPENSARY LAUNCH / FULL STACK

New York Adult-Use Launch — Zero to #1 Review Volume in 8 Months

New York adult-use launch. 8 months from license to #1 review volume in borough.

The ledger.

#1 REVIEW VOLUME IN BOROUGH
14,200 GOOGLE REVIEWS
+38% ABOVE REVENUE PROJECTION
22k SUBSCRIBER LIST
8 mo LICENSE TO #1

Where they were.

An equity license holder opened the doors with no brand, no website, no CRM, and no local SEO. Competing against two operators with 18-month head starts in the same borough.

The work.

Brand + web from zero

Brand system, visual identity, and website launched in 6 weeks. Dutchie menu wired in.

Local SEO blitz

GBP optimization, review acquisition flow, citation building, hyperlocal content.

Launch campaign

Trade PR, creator partnerships with NY-based cannabis creators, earned local news coverage.

Retention from day 1

Alpine IQ lifecycle flows live before doors opened. Every walk-in captured.

What changed.

#1 review volume in the borough within 8 months. 14,200 total Google reviews. Monthly revenue exceeded projections by 38%. Email/SMS list grew to 22,000 subscribers.

05 / Client

"They ran our whole marketing function until we hired a team. Then they handed it off clean."

— Owner

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