CASE STUDY / FLORIDA MEDICAL / COMPLIANCE

Compliance Caught 11 Violations, Saved a $2.1M Campaign — Florida Medical

Flagged 11 violations before launch. Saved $2.1M campaign and a license from suspension.

The ledger.

11 VIOLATIONS CAUGHT PRE-LAUNCH
$2.1M CAMPAIGN PROTECTED
0 REGULATOR FINES
10 d BEFORE LAUNCH
1 LICENSE SAVED

Where they were.

A Florida medical operator was 10 days from launching a $2.1M integrated campaign — TV, radio, OOH, digital, in-store. The previous agency had not run compliance review. Pre-launch audit found 11 distinct violations of Florida medical advertising rules, any one of which could have triggered license suspension.

The work.

Full compliance audit

Every asset reviewed against current Florida OMMU rules. Documented violations with regulation citations.

Rewrite + redesign

Claims substantiation, imagery changes, disclosure language, audience targeting corrections.

Legal coordination

Sign-off from operator's regulatory counsel before any asset went live.

Ongoing pre-clearance

Retained as monthly compliance review on every asset going forward.

What changed.

Campaign launched on schedule with zero regulatory issues. $2.1M spend protected. License remained in good standing. Client retained us for ongoing pre-clearance across every asset.

05 / Client

"They caught what our last agency and our own legal team missed. Saved the license."

— Compliance Officer

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