CASE STUDY / CULTIVATOR / WEB DEV + B2B

B2B Portal Drove 47% More Wholesale Orders — Oregon Cultivator

Replaced a PDF catalog with a B2B operator portal. 47% more wholesale orders.

The ledger.

+47% WHOLESALE ORDER VOLUME
+$890k QUARTERLY REVENUE
15 hr WEEKLY TIME SAVED
100% ACCOUNTS MIGRATED
1 Q TO FULL LIFT

Where they were.

An Oregon cultivator with strong product was losing wholesale accounts because their ordering process was emailed PDFs, phone calls, and spreadsheets. Buyers at dispensaries wanted self-serve. The cultivator didn't have the tech stack.

The work.

B2B portal build

Custom WordPress + WooCommerce B2B portal with wholesale pricing tiers, minimum order rules, and license verification.

Live inventory sync

METRC + inventory management system integrated for real-time availability.

Self-serve account tools

Order history, reorder, COA downloads, marketing asset library per buyer.

Buyer onboarding

Email sequences and sales outreach converted existing accounts to self-serve.

What changed.

Wholesale order volume: +47% in first quarter. Revenue: +$890k quarterly. Sales team reclaimed ~15 hours/week previously spent on order processing and spreadsheet maintenance.

05 / Client

"Our sales team went from order-takers back to relationship builders."

— Director of Wholesale

More cases.

01 / CASE

Compliance Caught 11 Violations, Saved a $2.1M Campaign — Florida Medical

Flagged 11 violations before launch. Saved $2.1M campaign and a license from suspension.

Read case →
02 / CASE

CRO Lifted Cart Conversion 38% — Michigan Dispensary

38% lift on cart conversion. $620k incremental annual revenue. No traffic increase.

Read case →
03 / CASE

14 Creators. $68k Spend. $347k Attributed Revenue. 5.1× ROAS.

14 creators. $68k spend. $347k attributed revenue. 5.1× ROAS.

Read case →
06 / Next

Your turn. Let's build yours.