Compliance Caught 11 Violations, Saved a $2.1M Campaign — Florida Medical
Flagged 11 violations before launch. Saved $2.1M campaign and a license from suspension.
Read case →CASE STUDY / MI DISPENSARY / CRO
CRO Lifted Cart Conversion 38% — Michigan Dispensary
38% lift on cart conversion. $620k incremental annual revenue. No traffic increase.
01 / Result
The ledger.
+38%
CART CONVERSION
+$620k
INCREMENTAL REVENUE
0%
TRAFFIC INCREASE
4
WINNING TESTS
6 mo
TO FULL LIFT
02 / Situation
Where they were.
A Michigan dispensary was spending aggressively on paid traffic but leaking 71% of cart starts at checkout. The previous agency pitched "more traffic" as the fix. The real problem was a broken funnel.
03 / What we did
The work.
Funnel analysis
Session replay, heatmaps, and checkout funnel instrumentation identified four major leak points.
Hypothesis-driven testing
A/B tests on age gate UX, delivery zip entry, payment friction, and PDP merchandising.
Winning variants deployed
Age gate simplified, inline delivery check, pre-filled payment, cleaner PDPs with stronger calls to action.
Ongoing experimentation
Monthly test cadence to continue compounding lift.
04 / Result
What changed.
Cart conversion: +38%. Incremental annual revenue: $620k. Traffic stayed flat — entire lift came from fixing the funnel, not buying more eyeballs.
05 / Client
"We stopped buying traffic and started fixing the leaks. Math changed overnight."
— Director of Ecommerce
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Read case →14 Creators. $68k Spend. $347k Attributed Revenue. 5.1× ROAS.
14 creators. $68k spend. $347k attributed revenue. 5.1× ROAS.
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