CASE STUDY / CANNABIS BEVERAGE / INFLUENCER

14 Creators. $68k Spend. $347k Attributed Revenue. 5.1× ROAS.

14 creators. $68k spend. $347k attributed revenue. 5.1× ROAS.

The ledger.

5.1× ATTRIBUTED ROAS
$347k REVENUE
14 CREATORS
$68k SPEND
8.4× TOP-TIER ROAS

Where they were.

A Nevada beverage brand had run influencer before with no attribution and no contracts. They had no idea whether creator spend did anything. They needed a program that could be measured, scaled, and defended to their board.

The work.

Creator discovery + vetting

Audience audits, brand-safety review, compliance history, FTC disclosure compliance.

Contracting + briefs

Usage rights, exclusivity, deliverables, performance-linked bonuses.

Attribution infrastructure

Unique codes per creator, UTM discipline, POS matching, landing page instrumentation.

Post-campaign analysis

Creator-by-creator performance breakdown, repeat-buyer rate, LTV of acquired customers.

What changed.

$68k spend across 14 creators generated $347k in attributed revenue — 5.1× ROAS. Top three creators converted at 8.4× and got rolled into an always-on program.

05 / Client

"First time we had an influencer program we could defend to the board with actual numbers."

— Brand Manager

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