Compliance Caught 11 Violations, Saved a $2.1M Campaign — Florida Medical
Flagged 11 violations before launch. Saved $2.1M campaign and a license from suspension.
Read case →CASE STUDY / VAPE CPG / BRANDING
Brand Redesign Lifted Shelf Velocity 61% — Arizona Vape Brand
Repositioned, renamed, repackaged. 61% lift in shelf velocity across 120 stores.
01 / Result
The ledger.
+61%
SHELF VELOCITY
+$3.2M
ANNUALIZED REVENUE
120
STORES
67
ACCOUNTS WON/RECOVERED
1 Q
TO FULL LIFT
02 / Situation
Where they were.
A vape brand with a good product and a terrible brand was losing shelf facings quarter over quarter. Dispensary buyers were rotating them out in favor of operators with stronger equity. The product was premium; the packaging said "bargain."
03 / What we did
The work.
Repositioning
Market audit, competitive mapping, new positioning platform built on production standards and lineage.
Naming + identity
New name, logo system, typography, and color. All trademark-cleared.
Packaging redesign
Compliance-cleared across 6 state packaging rules. Printable on existing equipment.
Sell-in + launch
Retail buyer kit, sales enablement, launch campaign on trade and consumer channels.
04 / Result
What changed.
Shelf velocity: +61% across 120 stores in the first quarter post-launch. Annualized revenue: +$3.2M. Regained 40 lost accounts; added 27 new.
05 / Client
"Same product. New box. Completely different business."
— Co-founder
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