Cannabis Analytics & Reporting
GA4, Looker Studio, Dutchie analytics, Alpine IQ, and custom data warehouses for cannabis operators. Revenue attribution, cohort analysis, LTV modeling, executive dashboards.
What's actually broken.
Most cannabis operators can't tie a dollar of spend to a dollar of revenue. The data exists in five systems that don't talk. We stitch it together.
The deliverables.
Data pipes
GA4, Dutchie, Alpine IQ, Klaviyo, ad platforms → warehouse (BigQuery / Snowflake / Postgres).
Attribution
Last-touch, first-touch, linear, position-based, and custom MTA. Matched to POS, not guessed.
Dashboards
Executive, marketing, retention, and store-level dashboards in Looker or Metabase. Refreshed daily.
LTV + cohort modeling
True customer LTV by acquisition source. So you stop overpaying for channels that look good on CAC.
The 90-day path.
Data Audit & Architecture
Map every data source, identify gaps, define KPIs, design warehouse schema, select dashboard tool.
Pipeline Build
ETL/ELT pipelines from POS, ad platforms, email, and web analytics into warehouse. Data validation.
Dashboard Deploy
Executive, marketing, and store-level dashboards live. Team training. Alert rules configured.
Attribution & Modeling
Multi-touch attribution model calibrated. LTV cohorts built. First monthly insights report delivered.
If you can't tie a dollar of spend to a dollar of revenue, you're guessing. We fix that.
From $999 / mo
Questions worth asking.
What POS systems do you integrate with?
Dutchie, Treez, Flowhub, Blaze, Meadow, and Jane. If your POS has an API or data export, we can pipe it.
Do we need a data warehouse?
For serious attribution and LTV modeling, yes. We typically use BigQuery (most cost-effective for cannabis scale). For smaller operators, Looker Studio with direct connectors works.
Can you fix our GA4 setup?
Yes. Most cannabis GA4 implementations are misconfigured — missing e-commerce events, broken cross-domain tracking, no consent mode. We audit and rebuild.
How often are dashboards updated?
Daily refresh is standard. Real-time is available for ad spend and inventory dashboards at additional cost.