Cannabis Conversion Rate Optimization
Experimentation, UX research, heatmapping, and A/B testing for cannabis dispensary and brand websites. Average client lift: 18-42% on primary conversion in 6 months.
What's actually broken.
You're spending to drive traffic. The funnel leaks at checkout. Most agencies will sell you more traffic. We fix the leak first.
The deliverables.
UX research
Session replay, heatmaps, user interviews, and checkout funnel analysis. Real data, not opinions.
A/B testing
Hypothesis → test → learn. Statistical significance required. No "we changed a button color" wins.
Checkout optimization
Age gate flow, compliance fields, payment friction, delivery UX. Each step measured.
Merchandising
PDP layout, filters, search, menu UX. Where product meets buyer intent.
The 90-day path.
Research & Baseline
Heatmaps deployed, session recordings analyzed, funnel baseline measured, user interviews scheduled.
Hypothesis Prioritization
Top 10 conversion hypotheses ranked by impact × confidence × effort. First 3 tests designed.
Test & Learn
A/B tests running. Statistical significance tracked. Winners deployed. Losers documented. New hypotheses generated.
Compound & Report
Cumulative lift measured against baseline. Winning patterns systematized. 90-day CRO roadmap for next cycle.
More traffic won't fix a broken funnel. We find the leaks first, then help you scale.
From $999 / mo
Questions worth asking.
How much traffic do we need for A/B testing?
Minimum 1,000 sessions/week to the pages being tested. Below that, we focus on qualitative research and high-confidence UX fixes instead of split tests.
Do you work with Dutchie/Jane embedded menus?
Yes, but with limitations. We optimize everything around the embed — landing pages, category pages, navigation, age gates. The embedded menu itself has limited customization.
What tools do you use?
Hotjar or Microsoft Clarity for heatmaps, Google Optimize or VWO for A/B tests, GA4 for analytics, and Figma for variant design.
What's a realistic conversion lift?
18-42% on primary conversion metric over 6 months is our track record. The first 90 days typically yield the biggest wins from fixing obvious friction.