Cannabis Influencer & Creator Marketing
Creator discovery, vetting, contracting, content production, and attribution for operators. Micro-creators through headline talent. Compliance-cleared.
What's actually broken.
Most cannabis influencer deals are paid posts with no attribution, no contracts, and no compliance review. We run creator programs like a performance channel.
The deliverables.
Creator discovery + vetting
Audience authenticity audits, brand-safety screens, compliance history, FTC disclosure review.
Contracting + briefs
Usage rights, exclusivity, deliverables, kill fees, and state-legal talent releases.
Attribution
Unique codes, UTM discipline, POS matching, and post-campaign lift analysis.
Always-on programs
Ambassador tiers, gifting systems, and creator-led UGC engines that don't require a campaign to run.
The 90-day path.
Strategy & Creator ID
Campaign objectives, audience mapping, creator shortlist (50+), authenticity audits, brand-safety screens.
Contract & Brief
Top 10-15 creators contracted. Creative briefs delivered. Compliance guidelines shared. Content production begins.
Campaign Live
Creator content published on schedule. Tracking codes active. Engagement and conversion monitored daily.
Measure & Scale
Full attribution report: impressions, engagement, conversions, ROAS per creator. Top performers moved to always-on. Underperformers rotated.
Influencer "impressions" don't pay rent. Attributed sales do. We run creators like a performance channel.
From $999 / mo
Questions worth asking.
What size creators do you work with?
Micro (5k-50k), mid-tier (50k-500k), and macro (500k+). For cannabis, micro-creators with engaged niche audiences typically outperform macro on ROAS.
How do you handle FTC compliance?
Every post requires #ad or #sponsored disclosure. We audit before publish. Contracts include FTC compliance clauses with penalties for non-disclosure.
Can you prove creator campaigns drive sales?
Yes. Unique discount codes, UTM parameters, and POS data matching. We report ROAS per creator, not just impressions.
What about cannabis-specific platform risk?
We vet creators for ban history, content style, and platform standing. Contracts include contingency clauses for account suspension. We diversify across platforms.