Cannabis PR & Earned Media
Cannabis-specialist PR for operators who need trade press, mainstream press, crisis comms, and thought leadership. Coverage in MJBizDaily, Green Market Report, Forbes, Bloomberg, and state business outlets.
What's actually broken.
Generic PR firms don't know the category. Cannabis PR firms don't know backlinks. We run both — trade credibility + SEO equity in the same motion.
The deliverables.
Trade + mainstream pitching
Warm relationships with MJBizDaily, GMR, Marijuana Moment, Forbes, Bloomberg, WSJ, and state-level business desks.
Thought leadership
Ghostwritten op-eds, founder profiles, data-led story pitches, and category-defining POVs.
Crisis communications
Recall response, regulator inquiry comms, social crisis playbooks, media training.
Digital PR for SEO
Data studies, newsjacking, and link-worthy asset campaigns that earn DR50+ backlinks.
The 90-day path.
Media Audit & Angle Development
Current media presence audit, story angle development, media list build (100+ contacts), spokesperson prep.
First Pitches
Priority angles pitched to top-tier targets. Thought leadership pieces drafted. Media relationships initiated.
Coverage & Amplification
First placements secured. Coverage amplified across owned channels. Digital PR campaign launched for backlinks.
Sustain & Measure
Ongoing pitching cadence. Coverage report with backlink analysis. SOV benchmarks established. Crisis playbook delivered.
Press builds trust. Backlinks build rankings. We deliver both in the same motion.
From $999 / mo
Questions worth asking.
Can you guarantee press coverage?
No ethical PR firm guarantees coverage. We guarantee a defined number of pitches, a built media list, and a team with established cannabis media relationships. Our hit rate averages 15-25%.
Do you handle crisis communications?
Yes. Product recalls, regulator inquiries, social media crises, and negative press response. We've handled incidents in 11 states.
How does PR help SEO?
Every earned media placement is a potential high-authority backlink. We optimize pitches for linkable assets and track DR/DA of every placement.
What publications do you have relationships with?
MJBizDaily, Green Market Report, Marijuana Moment, Cannabis Business Times, Forbes, Bloomberg, and 40+ state-level business and lifestyle publications.