Compliance Caught 11 Violations, Saved a $2.1M Campaign — Florida Medical
Flagged 11 violations before launch. Saved $2.1M campaign and a license from suspension.
Read case →CASE STUDY / MULTI-STATE OPERATOR / PAID MEDIA
Rebuilt $85k/Month Paid Engine After Meta Ban — California MSO
Banned from Meta. Rebuilt $85k/month paid engine on compliant channels. 3.9× ROAS.
01 / Result
The ledger.
3.9×
BLENDED ROAS
$85k
MONTHLY SPEND MIGRATED
0
POLICY STRIKES
6 wk
TO FULL PIVOT
14 mo
CLEAN RUN
02 / Situation
Where they were.
A California MSO was running $85k/month through a network of Meta accounts. Every account was getting banned on rolling 4-6 week cycles. They'd lost $40k in paused spend and two months of data. Needed a channel strategy that didn't live inside the walled gardens.
03 / What we did
The work.
Channel pivot
Moved paid spend into programmatic (Fyllo, Mantis), native (Outbrain, Taboola), and cannabis-specific DSPs.
Creative rebuild
New creative system that reads brand-first, not cannabis-first. Approved on every platform.
CTV + audio
SiriusXM placements, host-read podcast spots, and CTV via Fyllo for brand-safe reach.
Attribution
POS-matched ROAS via Alpine IQ integration. Every ad tied to in-store revenue.
04 / Result
What changed.
Full $85k/month spend migrated inside 6 weeks. Blended ROAS: 3.9×, up from 2.1× on Meta before the bans. Zero rejected creatives. Zero policy strikes in 14 months.
05 / Client
"We stopped playing whack-a-mole with ad accounts and started scaling."
— CMO
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38% lift on cart conversion. $620k incremental annual revenue. No traffic increase.
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