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Read case →CASE STUDY / CPG EDIBLES / EMAIL + SMS
Email + SMS Drove 34% of Revenue for a Colorado Edibles Brand
34% of total revenue from email and SMS. Zero carrier suspensions. 96% inbox rate.
01 / Result
The ledger.
34%
OF TOTAL REVENUE
96%
INBOX PLACEMENT
0
CARRIER SUSPENSIONS
+320%
EMAIL REVENUE
6 mo
TO FULL LIFT
02 / Situation
Where they were.
A Colorado edibles brand with 80k subscribers on Mailchimp (about to be deleted for ToS violations) and an SMS list on a consumer tool that was getting blocked by Verizon and T-Mobile. Lifecycle flows were nonexistent. No segmentation. Broadcast-only.
03 / What we did
The work.
Platform migration
Full migration off Mailchimp onto Alpine IQ. SMS moved to cannabis-compliant carrier with 10DLC registration.
Lifecycle flow build
Welcome, browse-abandon, cart-abandon, winback, birthday, VIP, referral. All revenue-attributed.
Segmentation
RFM tiers, category affinity, store-level geo, strain preference. Every send personalized.
Deliverability
SPF/DKIM/DMARC correctly set, warm-up sequence, TCPA-compliant SMS workflow.
04 / Result
What changed.
Email + SMS attributed revenue: from under 8% to 34% of total in 6 months. Inbox placement rate: 96% (industry average for cannabis: 62%). Zero carrier suspensions over 18 months.
05 / Client
"Our list finally became our most valuable asset instead of a liability."
— Head of Growth
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